Special Report: Is Your Website Lazy?

Special Report

Is Your Website Lazy?

How to Get That Expensive Website to Work for You

and Multiply Your Revenue in 5 Easy Steps

 

 

This is the Age of Technology.  From our phones we surf the internet, shop for whatever we want, and pay bills.

In this age, if you don’t have a website, you aren’t considered a ‘trusted’ business.

So…most businesses have websites of one type or another.

Still, too many business owners are baffled by the lack of revenue they receive from their websites.  In some cases, they have built the website themselves, and written the content themselves.   In other cases, because of bigger budgets, they hired a high-priced firm to get them ‘SEO optimized.’

But still…not much business from the website.

So what’s wrong?

Glad you asked… Let’s talk about that.

1. Persuasive Writing Compels the Reader to Act

First, a website must be written with persuasive content that compels the reader to action.   Whatever action you, the owner, want the reader to take.

Is it to buy a product you sell directly from the website?   Or maybe it’s to just insert their email address in your opt-in space so you can send them marketing emails.   Or maybe the action you want them to take is to come in to your place of business.

2.Search Engine Optimization Gets Content Before Readers Eyes

Second, the website content must be optimized with keyword phrases written into the website and combined with links in a way that the search engines recognize and reward with high Page 1 ranking.

Here’s why.

If the website is only optimized but not written professionally to be persuasive, then it is seen by the reader, but in the 3-5 seconds the reader looks at it before moving on, there is nothing in the content that grabs him to stop and pay closer attention.  Nothing that tells the reader to buy here rather than elsewhere.  So the reader sees it and moves on.

If the website is written persuasively, but is not optimized with keyword phrases, then the website is hidden out in cyberspace somewhere and no one ever sees the persuasion.

You just can’t have one without the other.

Scores of beautiful, expensive websites sit on the web doing little…virtually gathering dust…because of one or both of these reasons.

Unfortunately, there are piles of beautiful and flashy websites that are not written persuasively.   The owners of those businesses paid top dollar to get their websites built.   In many cases, they again paid top dollar to have them SEO optimized by an SEO firm that stuffed the webpage with keywords…so the search engines would rank it high in the results.

The copy on your website is your only salesperson to the online reader. If you want those who find you on the web to contact you, the copy on your site has to persuade them that your business has what they want or need.

In order to score a sale, your site has to prove why someone should buy from you, rather than your competitor, who offers the same product for a few dollars less.

To illustrate the value of each component in your website content, strategically placed keyword phrases comprise 20% of the battle in getting your website to do its job.   A good strategy for building ongoing content and creating the sense of uniqueness that you offer is 10% of the battle.

The other 70% can only be provided by a professional copywriter…and that is to make your prospect’s heart beat quicken and move him to buy your product.

Remember, the search engines have nothing to do with a prospect’s decisions.  All they do is rank your website to the front of the results so the reader sees it.   At that point, their job is finished, and it’s your content that is put to the test.

If your website is optimized with keywords, be sure it is also written with persuasive compelling copy that leads to sales decisions.

3.Set Up your Home Page to Meet Your Visitors

The next step is to have an email ‘opt-in’ widget on your Home page.   Of course, you also have a contact page, which requests more information from the reader. But, studies have shown that more people are comfortable giving their email address to receive a free report, than are willing to give their address and phone number.

This is why you need both.  Position the email ‘opt-in’ button in the  upper right corner of the front page of your website…which is usually the Home Page. Testing has proven this to be the most easily seen location for it.

Use a big bright button and offer something of value in exchange for their email information.

Then, on the contact page, keep the number of spaces to be filled to a minimum.   Far more people will complete it if it’s easy and friendly.

When the opt-in button is installed, you then need to subscribe to an email marketing management provider, such as AWeber.   They will see that auto-responders are sent to those who opt-in with their email address.

Your professional copywriter, or your web designer, can help you with this step.

4. Your Website is Ready to Work–by sending Auto-respondersand collecting email addresses, too

With well-written SEO content, your website lands on the FIRST page the reader sees when searching.   They open your page and browse a few seconds, then see the ‘opt-in’ button, and decide to enter their email address.   When they do that, they’re expecting something in return.

Your website is set up with an email service that automatically sends them the special free report you had offered.   That’s the beginning of an ongoing interaction with this prospect.

5. Auto-Responders, emails and Newsletters

As time goes by, it’s important to maintain a strong relationship with every person who visits your website.

Why?

Because people like to do business with those they know, like and trust.

The most efficient, effective way to become someone on their ‘know, like and trust’ list is by frequent communication.

Auto-responder emails make it possible.  These are sent to your email list consisting of those who have opted-in and thereby given you permission to email them.

You might send a series of 5 each month…coming every three days or so, telling them about an important aspect of the decisions they are facing in buying your product.

Each email addresses a separate concern, but gently, through a story or metaphor.

These emails are not sales-y emails.  They’re not splashed with colorful coupons. Spam blockers see those colorful splashy emails coming from a mile away.  And even when they do get through, your prospect hits the delete button.

These relationship-building emails begin with a phrase like:  “Hi there, this is So-and-So…and I wanted to tell you something that happened the other day…”

They present a problem that your prospect may be dealing with…and then they present your product or service as the solution to that problem.   At the end, there is a link back to your landing page, which is where they can choose your product.

Another effective way to maintain contact is through a newsletter sent periodically…weekly, monthly, or quarterly….  to your prospects and clients.

The newsletter is another format that:

  • keeps you in touch with your contacts
  • updates them about developments with your business, new services you offer, as well as articles that would be helpful to them.
  • ensures that they have your contact information at their fingertips when they are ready to go forward with your products or services.

If your website has been lazy, follow these steps and get it working for you!   First equip it with SEO and persuasive professional copy, then use the opt-in button to accumulate an email list.

From that point on, it will work for you night and day, whether you are working, sleeping or on vacation.

Those auto-responder emails will land in their box, persuade them to action then give them a link to get back to your buying page.

Newsletters keep them involved with you.

Stop the laziness!   We’ll put your website to work for you today!