FAQ

Q and A

Question:

What is a copywriter?

Answer:

“Copy” is writing that’s created to persuade the reader to take a certain action. So, in general terms, a copywriter is a professional who writes content intended to persuade the reader to choose or buy or invest in a product, service or whatever is described in the content.   Copywriters work in the marketing industry, to help you sell your product/service or raise money for your cause.

 

Question:

How long does it take to complete a project?

Answer:

The timing varies.   We like to have 2-3 weeks for larger projects, but smaller ones can be done in less time.   Planning is important in marketing, so give us as much time to do the best possible work for you as you can.   We want you to be satisfied.


 

Question:

Will you do sales letters or are you limited to e-mails?

Answer:

We specialize in SEO content for the web, focusing primarily on optimized website content, articles, auto-responders and marketing emails.

But, we will do anything within the scope of marketing.  We will do an analysis of your current marketing, make suggestions to boost sales/conversions, critique your copy, rewrite it as needed with persuasive content,  diagnose your web page, landing page or other pages and offer to rewrite them, if needed, with persuasive seo (search engine optimization) content.   We write persuasive auto-responders and emails, but also case studies and video scripts, brochures, white papers, articles, fundraisers, newsletters, etc. Contact us, and let’s talk about your needs and create a package that best promotes your business.


Question:

How do I know if I need your services?

Answer:

Your first answer to that question is to determine if you’re happy with the revenues from your business. If not, you need marketing. The second answer depends on the number of clients you get from your website every week. Keep note of the clients who learned about you by word of mouth, who learned about you from your website, who learned about you through other forms of advertising, and who just stumbled into your shop. If your website is not a primary source of clients for you, something is wrong.  We can help you optimize your website for search engines using keyword phrases and links, and optimize it for client conversions through compelling language. You need both those things fueling your website, so your website is the client generator it’s intended to be.  If it isn’t….email us today.

 

Question:

Is SEO optimization really that effective in the big picture? Can you prove it?

Answer:

Search engine optimization entails making use of all the factors that effect how the search engines rank your website on the search engine results page or SERP. It includes the use of carefully researched keyword phrases, chosen for your website to give it the most benefit. Those keyword phrases are woven smoothly by our SEO copywriters into the content in pairs, strategically placed in proximity to links that take the visitor to other places on your site. The content is written persuasively, so that a visitor to your website not only gets to find your website on the first page of the SERP, but once he lands on your page, he is compelled to stay there, read, learn, and explore. The purpose of the persuasive content is to influence him to click on that link, or call the number and make an appointment, or buy your goods or services. We want him to take action, so the content is written to that end.

These strategies make ALL the difference between a website that gets no visitors to a website that has plenty of traffic, and the traffic brings those who want what you have to offer…and take action to get it.

Our SEO copywriters always shoot for position #1 in the SERP when we optimize a website.  But, understand that the competition you have for your business in your location can effect where the search engines rank your site. So while we cannot guarantee position 1 or even page 1, we can guarantee an enormous improvement in your ranking. And if the ranking ends up on page 2-5…we can help it to advance toward the front with continued SEO content additions.

Once the search engines have ranked a website that is SEO optimized, there is usually a stark improvement in both traffic and conversions. 25-30% improvement is not unusual at the beginning and tends to increase from there. When you call we can give you ‘proof’ by showing you those websites that have improved dramatically from this service. If you aren’t happy with the success of your website’s contribution to your revenues…email us now and let’s change that.

 

Question:

What if I need graphic design, website framework, printed goods and web copy?

Answer:

While we specialize in web copy,we have carefully chosen a group of designers, copywriters, and techies who provide excellent services for our clients in any specialty you may need. Just ask. We can handle any service you need through our network.


Question:

What if my company doesn’t have the budget for a full marketing package?

Answer:

In this economy, with its ups and downs and uncertainties, the only way businesses are surviving is by investing in marketing.   There are so many avenues to accomplish that, some more lucrative than others, some requiring more investment, some less.   One service that is vital for every company doing commerce on the web, is SEO, search engine optimization. The most beautiful website on the internet is useless unless consumers can see it.  For a website to be seen, the search engines (Google, Bing, Yahoo!, etc) must find rich, relevant content on it, and position it at the front of the search results. Website search engine optimization should be performed by a professional web copywriter who is trained in search engine optimization specifically. SEO, search engine optimization, has become a buzz phrase, and many are attempting to perform this on their business websites, only to be disappointed at the poor results.  To effectively optimize a webpage requires a certain number of words per page, using pairs of keyword phrases, included in the midst of rich, relevant and fresh content, along with strategically placed links. This one service is well worth your investment. Email us and we’ll be glad to talk with you about it.

This is what we do.  We understand your concerns and we understand the landscape.  Let’s talk about your needs and goals, then tailor a marketing package that fits your business and your budget.   It may be that an inexpensive email strategy would increase your sales enough to allow you to increase it later to a more aggressive campaign.   The primary rule of thumb in this strange economy, though, is that you invest in marketing.  Don’t cut your marketing budget, whatever you do!    Above all, advertise.