Why’s It So Hard to Get Your Share? What’s Up with that? You write your blog, post on social media, get lots of followers… but the referrals stink. I mean like a constipated skunk…they stink. What do you do to knock down the road block? Move the sludge and get “things” flowing again…? In his [...]
Why using STORY when speaking to your mental health reader may be the one way to get through
June 25, 2016Sasha was driving home from work, listening to the music on her MP3, when she heard a short, loud blurt of a siren, looked in her rearview mirror and saw flashing lights. She pulled over, and the patrol cop came to her window and told her she’d run a stop sign a block behind her. [...]
4 Steps you can take today to develop empathy and improve your copy
June 12, 2016I have a relative who’s 66. In his younger years he built a steel fabrication company from the ground up, and acquired a small fortune for his hard work. Airport hangars, schools, churches, office buildings… he fabricated buildings that were shipped all over the US and the Caribbean… As his kids grew up, one by one they [...]
Psychiatry is NOT for Looney Tunes
May 28, 2014An archaic stigma has hung over our culture since the Dark Ages that perpetrates the myth that anyone who sees a psychiatrist belongs in an ‘asylum.’ However, not only is asylum an extinct concept, but so is the idea that only the insane need a psychiatrist. As a culture, we need to band together to [...]
What Can a Mental Health Industry Copywriter do for Me?
August 3, 2011Mental health providers have a broad range of challenges that are as diverse as their services. From CBT to DBT, talk therapy to shock therapy, and from group therapy to private counseling to CE seminars and workshops, the challenges seem to grow daily. The world we live in provides conveniences while also creating new maladies [...]
Skyrocket Revenues like the 4th of July
June 26, 2011Independence Day is coming…the 4th of July. Hamburgers, hotdogs, home made ice cream. Picnics and a blanket on the ground. Playing in the water. Then the hot sun dips behind the horizon and the sky grows darker and darker… everyone gathers on their blankets at the water’s edge, eating refreshments from their picnic baskets. A [...]
Case Study-30% Revenue Increase after SEO work
May 18, 2011Case Study Catering Biz Increases Revenues 30% in Recession Company Background Started in Chef Kathleen Francis’s kitchen, Extreme Cuisine Catering began as a small and personal venture that was met with interest by a hungry university community whose population was 650,000. Chef Matt Fairchild joined her as partner later that year, and they enjoyed [...]
Marketing During Recession
May 11, 2011Using the Recession to ‘Fertilize’ Your Business Growth The One Thing you Must Do Now to Increase Your Business Post-Recession Economic recession is a time of tremendous business opportunity for those who are situated to take the necessary steps to benefit. Conversely, those who neglect growth when times are tough, payer a tougher [...]
*First Read This Special Report!
May 11, 2011Is Your Website Lazy? How to Get That Expensive Website to Work for You and Multiply Your Revenue in 5 Easy Steps This is the Age of Technology. From our phones we surf the internet, shop for whatever we want, and pay bills. In this age, if you don’t have a website, you aren’t [...]
Like High Efficiency Laundry Detergent
April 11, 2011If you have used one of those “he” laundry detergents, you know that they’re more effective than the regular stuff. You don’t use a lot. The cap on the bottle, which is also your measuring device, is smaller than normal, to make sure you don’t overdo it. The machine is more efficient, and the detergent [...]







